Are you ready for "Purple Tuesday"? This is an international call to action and the main objective is to raise awareness of the value and needs of disabled customers, and make the customer experience accessible. This year it will be held on the 1st November, this is next Tuesday!
Across the UK, the Purple Pound - the consumer spending power of disabled people and their families - is worth £249 billion. Let us just say that again…. £249 BILLION! It is also estimated that 1 in 5 of us have a disability whether that be visible or hidden (Read here our article about invisible disabilities).
Purple Tuesday is about creating awareness of the needs of disabled customers, and making the customer experience accessible, all year round, not just for one day.
Whether you are a large multinational or a family-run business, you will always want to deliver a good customer experience, for all your customer base. With such spending power, it was be an unwise business that chooses to ignore the Purple Pound.
HOW TO GET INVOLVED
If you want to implement positive changes to improve the customer experience for your disabled clients, there are many ways you can do this for little to no cost.
Let us show you how….
Turn purple for the day (posters, bunting, shop windows, company logos, t-shirts...). Purple Tuesday’s branding pack is freely available for you to use.
Get involved on social media and run marketing campaigns to raise awareness. Use the hashtag #PurpleTuesday and tag @PurpleTuesNov
Tell your staff why Purple Tuesday is so important. Remember that £249 BILLION… spending power speaks volumes!
Arrange events to encourage your disabled customers to get involved.
Work on your website to help disabled people to fully access to your information.
Train your staff to learn some key words and phrases in British Sign Language.
Promote awareness of hidden disabilities through the adoption of the "Not every disability is visible" signage (Read here our article about invisible disabilities).
Last year’s November celebratory day reached over 19 million people; involved over 7,000 social media conversations; and received over 270+ pieces of broadcast and print media.
If your organisation wants to take part in this campaign, there is a bespoke package. Click here to learn more about Purple Tuesday.
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